TRESemmé } Digital Portfolio

Alberto Culver

Creative Director for TRESemmé U.S. digital initiatives and integrations [2009-2011]

TRESemmé is a mass-market hair care and styling brand available in 14 global markets. In the past year, the brand has been aggressively moving into digital and social channels to complement a busy product innovation calendar and high profile media integrations with Mercedes-Benz Fashion Week, ELLE Magazine and Bravo Television. Colossal Squid was the digital creative and strategic agency responsible for restaging the brand’s dot com hub, in addition to launching new social presences on Facebook and YouTube. Squid further handled creative and development for new product and integrations OLA, branded social applications, digital content distribution support and eCRM.

Over the past year, TRESemmé is the only major brand to post sales growth in all 4 major hair care segments and has achieved an astonishing 7% market share in spite of smaller marketing budgets and competitors' flat growth trends within the category.

Colossal Squid Industries

brand site, OLA, social media, Facebook, apps, beauty, haircare, fashion, cpg